Co-founder & CTO Prof. Ir Spencer Li delivered a talk “How Does the after-COVID-19 “ABCDEF” effects model affect the development of Internet of Things and its Applications to improve Customer Experiences?“ in The International Conference on Advanced Engineering, Technology and Applications (ICAETA-2021), Turkey. Based on Prof. Li’s after-COVID-19 “ABCDEF” effects model defining “architectural framework for the decision-making process,” the paper examines how human factors and emerging technologies affect organizational behaviour on implementing the digital transformation of business processes by the adoption of the Internet of Things and its applications in pandemic corona diseases. Recently, ‘COVID-19 has radically changed the global economy by accelerating the digital transformation to create New Normal customer experiences (CX). This paper summarizes “next experience” initiatives by applying six pivotal elements of the ‘after-COVID-19 “ABCDEF” effects model - Artificial Intelligence, Blockchain/Big Data, Customer Experience, Digital Transformation, Emotion, and Fintech.’

The Palgrave Handbook of FinTech and Blockchain is the first multidisciplinary handbook of FinTech and blockchain covering finance, economics, and law within financial services technology. The handbook offers an extensive global discussion of structured finance, ICT, distributed ledger technology (DLT), data protection, artificial intelligence, and cryptocurrencies includes discussions of cybersecurity and cryptography and how they relate to regulation, consumer protection, and financial stability. Co-founder & CTO Prof. Ir Spencer Li contributed the Chapter “How Does Digital Transformation Improve Customer Experience?” to share its expertise on digital transformation and new O2O customer journey.

疫情背景下，远程办公或服务成为新趋势。 创新科技署（ITC）在防疫抗疫基金下推出远程商务（D-Biz）计划，支持企业采用资讯科技解决方案，在疫情期间继续开展业务和服务。 香港生产力促进局是该计划的秘书处。

Smart Business Consultancy Limited 与Guru Online (Holdings) Limited (HKSE 8121)合作开发O2O C3C (O2O CardFree CRM) 系统，以展示基于“ after-COVID-19“ABCDEF”影响模型”的全新数位客户体验，特别是关于客户旅程和情感。 Guru Online (Holdings) Limited是一家主要從事媒體及娛樂業務的香港上市投資控股公司。該公司通過四個業務部門運營︰數位廣告投放服務分部從事通過數位媒體提供廣告投放服務；社交媒體管理服務分部通過社交媒體平臺在公司簡介頁面上提供設置、維護和監控服務；創意及科技服務分部從事數位廣告的設計及文案、企業簡介頁面、網站及應用程式的製作，以及提供相關顧問服務；網際網路營銷平臺分部參與為旅游業提供網際網路營銷平臺。