Co-founder & CTO Prof. Ir Spencer Li’s journal paper “How Does COVID-19 Speed the Digital Transformation of Business Processes and Customer Experiences?” was published on The Special Issue on FinTech, Review of Business
This special issue hosts four papers, covering crucial aspects of new technologies in the world of financial services, while exploring COVID-19 consequences. The first contribution by Co-founder & CTO Prof. Ir Spencer Li, “How Does COVID-19 Speed the Digital Transformation of Business Processes and Customer Experiences?” tries to foreshadow how new normality will take place, looking at digital transformation, business process, and particularly customer experience. In other words, the paper explores how organizations speed up the digital transformation of business processes for a better customer experience while reducing exposure to COVID-19. Having outlined COVID-19 effects on digital transformation, Spencer focuses on customers’ behavior, at the same time paying attention to a series of psychological effects and examining how “customer experience leaders” outperform their competitors. He provides an original theoretical model, the after-COVID-19 “ABCDEF” effects model, which is defined as an “architectural framework for the decision-making process” combining human factors and emerging technologies in order to manage in the next normal.