Who Are We?

SmartBiz Vision

Smart Business Consultancy Limited (herein “SmartBiz”)’s vision is to be the leading Fintech and Smart Retails ICT Solution provider in O2O customer experience.  SmartBiz develops winning solutions based on Co-founder & CTO Ir Prof. Spencer Li’s recently published “after-COVID-19 “ABCDEF” Effects Model” – AI, Blockchain/Big Data, Customer Experience, Digital Transformation, Emotion, and Fintech.

SmartBiz Mission

Smartbiz’s mission is to deliver the best solutions and consultancy on eCommerce, digital transformation to achieve the best customer journey.  SmartBiz has developed a WeChat HTML eShop solution with payment services Visa/MasterCard, WeChat Pay, and Alipay to gain strong confidence from its customers such as two new hotels Sheraton Tung Chung Hotel and Four Points, Choi Fung Hong, and Private i group.  SmartBiz continues to design and develop new O2O ICT solutions in the NEW NORMAL era.

Our Management

lr Prof. Spencer LI, MHKIE, FHKIoD

CTO and Co-Founder

Ir Prof. Spencer Li is Co-founder & CTO of Smart Business Consultancy, leading O2O CRM company with expertise on ICT, FinTech, Blockchain and Smart City.  Ir Prof. Li is a frequent speaker and writer on fintech, blockchain, smart banking and digital payment. Ir Prof. Li is also the advisory board of London Institute of Banking and Finance.  He received 2020 Asia Futurist Leadership Award and Directors of Year Awards 2019.

Ir Prof. Li is the charter president of Innovation and Technology Association, co-founder of Hong Kong Internet & ECommerce Association and was Convenor, Mobility Technology, Smart City Special Interest Group, Hong Kong Computer Society.

As an entrepreneur, Ir Prof. Li has co-founded an eCommerce company which was listed in GEM in Hong Kong in 2002. He was the business development director of Asiapay and CEO of Network Payment System (a listed company in South Africa).

Besides his business and professional venture, Ir Prof. Li has served the youth community and was the National President of Junior Chamber International Hong Kong in year 2000.

Recently, Ir Prof. Li has published his paper “How Does COVID-19 Speed the Digital Transformation of Business Processes and Customer Experiences?” in the journal Review of Business of St. John’s University and “How Does the after-COVID-19 “ABCDEF” effects model affect the development of Internet of Things and its Applications to improve Customer Experiences?”, ICAETA 2021 International Conference on Advanced Engineering, Technology and Applications. Ir Prof. Li is also the co-author of The Palgrave Handbook of Fintech and Blockchain, Chapter “How Digital Transformation Improve Customer?”. He has delivered more than 20 public talks in regional conference, academic seminar within 2 years.