SmartBiz遵循SDG 企業大獎委員會的嚴格甄選程序，並於2021年8月7日被評為“符合可持續發展之企業”。

Co-founder & CTO Prof. Ir Spencer Li delivered a talk “How Does the after-COVID-19 “ABCDEF” effects model affect the development of Internet of Things and its Applications to improve Customer Experiences?“ in The International Conference on Advanced Engineering, Technology and Applications (ICAETA-2021), Turkey. Based on Prof. Li’s after-COVID-19 “ABCDEF” effects model defining “architectural framework for the decision-making process,” the paper examines how human factors and emerging technologies affect organizational behaviour on implementing the digital transformation of business processes by the adoption of the Internet of Things and its applications in pandemic corona diseases. Recently, ‘COVID-19 has radically changed the global economy by accelerating the digital transformation to create New Normal customer experiences (CX). This paper summarizes “next experience” initiatives by applying six pivotal elements of the ‘after-COVID-19 “ABCDEF” effects model - Artificial Intelligence, Blockchain/Big Data, Customer Experience, Digital Transformation, Emotion, and Fintech.’

The Palgrave Handbook of FinTech and Blockchain is the first multidisciplinary handbook of FinTech and blockchain covering finance, economics, and law within financial services technology. The handbook offers an extensive global discussion of structured finance, ICT, distributed ledger technology (DLT), data protection, artificial intelligence, and cryptocurrencies includes discussions of cybersecurity and cryptography and how they relate to regulation, consumer protection, and financial stability. Co-founder & CTO Prof. Ir Spencer Li contributed the Chapter “How Does Digital Transformation Improve Customer Experience?” to share its expertise on digital transformation and new O2O customer journey.

Remote working or service has become a new trend against the backdrop of the epidemic. Under the Anti-Epidemic Fund, the Innovation and Technology Commission (ITC) has launched the Distance Business (D-Biz) Programme to support enterprises to adopt IT solutions to continue their business and services during the epidemic. The Hong Kong Productivity Council is the Secretariat of the Programme.

Smart Business Consultancy Limited partnered with Guru Online (Holdings) Limited (HKSE 8121) to develop a O2O C3C (O2O CardFree CRM) System to present a new way of digital customer journey based on “After COVID-19 “ABCDEF” Effects Model” particularly on Customer Journey and Emotion. Guru Online (Holdings) Limited is a listed Hong Kong-based investment holding company principally engaged in the media and entertainment businesses. The Company operates through four business segments. The Digital Advertisement Placement Services segment is engaged in the provision of advertisement placement services through digital media. The Social Media Management Services segment is engaged in the provision of set-up, maintenance and monitor services on corporate profile pages through the social media platforms. The Creative and Technology Services segment is engaged in the design and copywriting of digital advertisements, production of corporate profile pages, websites and apps, as well as the provision of related consultancy services. The Internet Marketing Platform segment is involved in the engagement in an Internet marketing platform for the travel industry.

O2O Cardfree CRM System (O2O C3C) is a new way of CRM in new Digital Transformation age. O2O C3C is composed of Virtual Passes, Smart MemberBase, Ready-Made Marketplace, and Tailor-Made Landing Page. O2O C3C collects and analyzes big data of your members. It allows personalized push notification to boost royalty. It provides ready-made landing page and online store to expand your marketplace and embrace O2O customer experience for your members. It transforms physical cards, event and VIP coupons into virtual. Customers just add their digital wallets at any-time and anywhere!

This special issue hosts four papers, covering crucial aspects of new technol­ogies in the world of financial services, while exploring COVID-19 consequences. The first contribution by Co-founder & CTO Prof. Ir Spencer Li, “How Does COVID-19 Speed the Digital Transformation of Business Processes and Customer Experiences?” tries to foreshadow how new normality will take place, looking at digital transfor­mation, business process, and particularly customer experience. In other words, the paper explores how organizations speed up the digital transformation of business processes for a better customer experience while reducing exposure to COVID-19. Having outlined COVID-19 effects on digital transformation, Spen­cer focuses on customers’ behavior, at the same time paying attention to a se­ries of psychological effects and examining how “customer experience leaders” outperform their competitors. He provides an original theoretical model, the after-COVID-19 “ABCDEF” effects model, which is defined as an “architectur­al framework for the decision-making process” combining human factors and emerging technologies in order to manage in the next normal.

Smart Business Consultancy Limited has signed the distributorship of eByte WeChat Mini-program Solutions. eByte WeChat Mini-program can allow customers to perform online promotion of products and services, online business transactions in WeChar EcoSystem by accepting payment of WeChat Pay, Alipay, Visa/MasterCard. On behalf of Smart Business, Co-founder & CTO Prof. Ir Spencer Li had great confidence to sell existing customers to enjoy the benefits of using eByte solutions for Smart Retails customer experience.

Smart Business Consultancy Limited signed the contract with BOCHing (www.boching.com) of developing WeChat Mini-program with integration of ERP backend system. BOCHiNG is a Taiwan based company in health and cosmetic products with more than 30 years of experience.

Smart Business Consultancy Limited has developed the first WeChat Mini-program for Hong Kong customer. WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, coupons etc.